What Is Sleep Tourism And Why Is It On The Rise?

In a world that’s fast, unending, with no time to take a breath, a fresh trend has emerged: sleep tourism. The world is losing sleep and looking to find time to relax, recharge and catch a few extra zzzzs. This new movement emphasises relaxation and rejuvenation, offering travellers a unique experience that focuses on rest and the distinctive essence of each location.

Sleep tourism isn’t just about blackout blinds, a comfortable bed and a cosy blanket. The main objective of a sleep tourism itinerary is to rest and reconnect, “dolce far niente”—the sweetness of doing nothing. Sleep tourism, or "Napcations," is an innovative travel concept where rest takes centre stage. Forget about bustling city tours, overnight flights, or early morning wake-up calls. Instead, you focus on rejuvenating activities and tracking your sleep. This approach crafts a unique and immersive environment, emphasising rest as the primary objective.

Why Did This Trend Come To Play?

According to a Nielsen study cited by the Indian Journal of Sleep Medicine, 64% of India's urban population rises before 7 a.m., a unique statistic marking the highest in the world. Additionally, 61% of this population sleeps less than seven hours daily. The World Health Organisation (WHO) highlights this lack of sufficient rest as a growing public health concern. Consequently, sleep tourism has emerged as a notable trend, offering a unique escape to those seeking restorative rest.

Referring to the Hilton Travel report, 1 in 5 global travellers enjoys Hurkle-Durkling, the Scottish phrase for intentionally lounging all day in bed. Younger travellers love it even more than Ten X and Baby Boomers.

Sleep Tourism At Hotels

Properties worldwide are embracing the 'only sleep' experience, focusing solely on rest for their guests. In 2022, New York's Park Hyatt unveiled the Bryte Restorative Sleep Suite, offering 900 sq ft rooms dedicated to restful slumber. In London, Zedwell boasts the first sleep-centric hotel, providing a tranquil retreat with soundproof rooms and AI-enhanced mattresses. Mandarin Oriental in Geneva elevates the experience further by offering sleep programs. Previously, they collaborated with CENAS, a Swiss private medical sleep clinic, to design a three-day program analysing guests' sleep patterns to uncover potential issues.

Sleep Tourism In India

While sleep tourism is still emerging in India, there are unique destinations that offer serene escapes. Hidden within the majestic Himalayas, nestled in the heart of the desert, or in a seldom-visited village by the backwaters, these picturesque locations provide a tranquil retreat. These charming spots allow visitors to reset their internal clocks and restore a healthy sleep routine, far from the daily hustle.

Here are 4 Properties in India to visit to experience sleep programs and sleep tourism

Six Senses Fort Barwara, Rajasthan:

This meticulously restored 14th-century fort, once the domain of a Rajasthani royal family, now stands as a symbol of regal rejuvenation. Renowned for its luxurious wellness offerings, the fort boasts a dedicated Sleep Program designed to enhance sleep patterns, restore energy, and reduce stress. Guests can choose from three, five, or seven-night options, beginning with a welcome bag of sleep amenities and consultations with an in-house sleep doctor. The program includes wellness screenings, Yoga Nidra, yoga or Pilates sessions, and continuous sleep tracking.

Atmantan, Mulshi, Maharashtra:

Tucked within the Sahyadri mountains, this 42-acre sanctuary overlooks the serene Mulshi Lake. Committed to integrated wellness, Atmantan promises a rejuvenating escape. The eco-friendly retreat offers Balneotherapy for combating insomnia, featuring Sleep Ritual Aromatherapy Baths infused with rose salts. Geranium soothes the nervous system, while the Energizing Aromatherapy Bath incorporates woody forest aromas. These treatments, combined with Trataka, Yoga Nidra, and Shirodhara, harmonize the body, mind, and spirit.

Prakriti Shakti, Idukki, Kerala:

Meaning "power of nature," this CGH Earth naturopathy center merges ancient wisdom with healing practices. Aimed at providing a "meditative pause," Prakriti Shakti offers a 21-day program targeting sleep disorders. Starting with consultations to identify sleep deprivation causes, the program employs natural treatments to restore healthy sleep cycles.

ITC Hotels (New Delhi, Mumbai, Chennai, Hyderabad, Kolkata, Bengaluru):

With over 140 properties across 90 locations, ITC Hotels epitomizes "Responsible Luxury" through authentic, indigenous experiences. The SLEEEP Boutique ensures comfort with luxury sleep essentials available for purchase, including embroidered linens, plush pillows, hypoallergenic infant products, and elegant Pashmina throws, ensuring restful nights even beyond hotel stays.

So…Should You Book a Napcation?

If your response to “How are you?” is to suppress the urge to vent and settle for “I’m fine,” it may be time to consider a napcation to quiet your mind. Picture a weekend retreat to a serene hill station, blissfully devoid of WiFi, or a comprehensive sleep program at a renowned wellness resort. The objective is straightforward—achieve restful sleep to rejuvenate your spirit. Enhanced rest sharpens memory, elevates mood, boosts productivity, and increases metabolism, all contributing to an inner and outer glow. Plan this getaway to experience a transformative breakthrough, for indeed, sleep is the remedy for all.